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YOUR STYLE. UNLOCKED.

The 90 Premium By You builds on the appeal of the original while offering a whole new level of artistic independence. In the past, designers controlled the level of customization available for each By You shoe. Now, nearly limitless combinations of colors, materials, and designs have been unlocked so you can create a shoe that is 100% your own.

Premium Materials

Inspired by the OG 90, this builder keeps all the original components while upgrading the finishes. Choose from 3 materials for the upper like synthetic suede, nubuck and leather with a tie-dye print to pop the overlays.

Colors and Details

Vibrant colors, graphic Swoosh options, colored units and a speckled midsole treatment are just some of the ways to create an that shines with your personal style. Mix it up with 5 different tie-dye colors, synthetic suede and reflective finishes, just to name a few.

The Final Touch

Let your shoes do the talking. Add your own message to the tongue top, with up to 7 characters on each shoe that let you tell your story.

Benefits

Returning to the OG components and materials, this shoe features choices like durable synthetic suede, leather and nubuck on the upper for comfortable support and premium style.Originally designed for performance running, the cushioning in the heel provides all day comfort.Padding at the collar makes the fit soft and comfortable around the ankle.The rubber Waffle sole adds heritage style, traction and durability.