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In 2007 . the 1 Low “East Side launched as part of the 1 Regional Pack which sneakers designed for different areas in the country. The 1 released exclusively on the East Coast and features a white and blue upper with red accents on the inner lining . Swoosh . and outsole. Adding depth to the design . the blue leather overlays bring a textured look and feel. A white midsole and red outsole complete the 1 Low “East Side.